Hardy Plumbing
This branding concept is rooted in Baltimore and its neighboring cities, connecting with the community through the bold colors of the Baltimore Ravens and the strength of its mascot, the Hippo, symbolizing both strength and compassion. With the tagline Pass the Wrench, the concept celebrates teamwork, trust, and craftsmanship, embodying local pride and reliability in every home served.
Services
Brand Concept, Visual Identity, Logo Design, Vehicle Wrap
Value
Strength, Compassion, Trust, Craftsmanship, & Community
Tools
Illustrator, Photoshop, Figma
Timeline
7 weeks
Concept
This branding concept is built from the heart of Baltimore and its neighboring cities, designed to reflect the same pride and toughness that define the community. The bold color palette inspired by the Baltimore Ravens instantly connects Hardy Plumbing to the spirit of the region it serves.
The mascot, a hippo, embodies the brand’s balance of strength and compassion. It represents a company that is powerful in its craftsmanship yet gentle in how it serves its customers, dependable, steady, and approachable.
The tagline Pass the Wrench captures the essence of teamwork and shared expertise. It is a rallying call for both employees and customers, symbolizing the passing of skill, trust, and service excellence from one generation to the next.
Hardy Plumbing stands for precision and pride in every project. The brand brings a refined, modern edge to traditional plumbing through professional excellence, attention to detail, and a commitment to doing the job right the first time.
At its core, this concept celebrates people, the neighborhoods, families, and homes Hardy Plumbing serves. It is more than a plumbing brand; it is a symbol of reliability, integrity, and local connection built to last.
