Ortega Plumbing Heating & Air
Looking to rebrand, they needed a symbol of trust and resilience, something that captured both the strength of their work and the warmth and comfort of the homes they serve. Inspired by New Mexico’s native American black bear, Ortega the Bear became that symbol, embodying the heart of New Mexico through reliability, craftsmanship, and community pride.
Services
Brand Strategy, Visual Identity, Logo Design, Vehicle Wrap
Value
Reliability, Craftsmanship, Comfort, Community, & Pride
Tools
Illustrator, Photoshop, Figma
Timeline
8 weeks
Concept
At the core of Ortega Plumbing Heating & Air is an unwavering commitment to reliability. Like the American black bear that inspired their mascot, the company stands steady through every season, delivering dependable solutions to keep New Mexico homes running strong.
Every repair, every installation, and every customer interaction reflects Ortega’s dedication to craftsmanship. Their work is functional, precise, thoughtful, and built to last, honoring two decades of earned trust.
Comfort is more than temperature. Ortega ensures every home feels safe, warm, and cared for, creating the kind of comfort only a neighborly, family-owned business can provide.
Born and built in New Mexico, Ortega takes pride in serving their neighbors. Their name carries local recognition and their work supports the same communities they call home.
From the first handshake to the final inspection, Ortega approaches every job with pride. It is the mark of a brand that does not just fix problems but represents the dependable spirit of New Mexico through every home they serve.
