Services
Rebrand Strategy, Visual Identity, Logo Design, Vehicle Wrap
Value
Strength. Precision. Pride. Built for Detroit
Tools
Illustrator, Photoshop, Figma
Timeline
8 weeks
Brand Concept: “Built Strong. Sealed for Life.”
Detroit Caulking embodies Motor City craftsmanship, reliable, precise, and unapologetically tough. The classic DC badge stands as a mark of quality, while Cesar the Gorilla represents raw strength and unwavering integrity. Every project reflects Detroit’s pride: hard work, honest service, and results that last.
Color Meaning:
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Blue signifies trust, precision, and dependability, reflecting Detroit Caulking’s professional expertise and commitment to doing the job right.
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Orange represents energy, determination, and grit, echoing the city’s spirit and the unstoppable drive behind every project.
Visual Direction:
The brand balances industrial power (bold typography, strong contrasts, metallic tones) with trust and precision (clean lines, structured layouts, sharp iconography). The tone remains confident, no-nonsense, and Detroit-tough, delivering the strength and reliability customers expect.
